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Copyright © 2007 HexagonEC, LLC. All Rights Reserved.
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THE NEW SHAPE OF GLOBAL MARKETING
HexagonEC is a global marketing services and consulting firm providing a contemporary, six-sided view of marketing. Dedicated to The New Shape of Global Marketing, HexagonEC’s goal is to assist clients in optimizing their return on marketing investment.
Targeting primarily Small to Medium Businesses (SMBs), we know the rate of change in business is unrelenting so we have positioned ourselves to enable clients to capitalize on all opportunities presented. By facilitating a strategic view of client’s marketing efforts and more elegant tactical execution, HexagonEC has the ability to augment any facet of a client's marketing, sales or services organizations. Offering solutions that can be targeted to the individual needs of any company, HexagonEC utilizes a proprietary process called HS3 to assist clients in understanding and maximizing their marketing, sales and services operations on a global level, regardless of industry.
Current strategies and methodologies break marketing into what is commonly referred to as the “4 Ps” – Product, Price, Place (Distribution) and Promotion. At HexagonEC we believe this view, first proposed by Jerome McCarthy in 1960, does not address the needs of the 21st century business environment. Therefore, we have developed a more targeted method for developing, implementing and optimizing marketing strategies.
Regardless of the projects accepted, HexagonEC creates opportunities for our clients by providing perspectives and expertise perfected over 35 years of international, multi-market and multi-discipline experience. Our primary goal at HexagonEC is to serve clients as a true partner – whether the relationship is based on providing marketing, sales and services planning or acting as an extension of an existing department within the organization. We have the expertise of specialists and the high-level vision necessary to identify and maximize the cross-departmental influences that generate a greater project success rate.