HexagonEC was founded on the belief that all businesses, regardless of size, deserve access to the most advanced marketing resources available. In a business environment where change is the greatest constant, executives and managers spend the majority of their time and energy focused on the ever evolving corporate strategy, bottom line and fluctuating margins. In Small-to-Medium Businesses (SMBs) cost controls and resource allocation are often driven by maximizing resources with a clear and visible revenue impact. Unfortunately for many companies, marketing is often viewed as a “nice-to-have” rather than a necessity because the impact of marketing on revenue is not as clear as the impact of an additional engineer, developer or customer support person.
There comes a time, however, when SMBs encounter a need to cross an invisible line in terms of growth and size. Perhaps this line is number of employees, total annual revenue or number of products/services offered. Regardless of the chasm to be crossed, when implemented effectively marketing can make such transitions easier while at the same time presenting unexpected opportunities. Many executives have some understanding of this need but often believe they “just aren’t large enough” to justify the expense of global marketing.
Structured to provide access to experts in all facets of marketing, HexagonEC is a consultancy focused on providing SMBs with the same marketing expertise and resources of large, multi-national corporations at a fraction of the cost. Providing the power of a fresh perspective in conjunction with multi-discipline/multi-market experience and a proven approach to developing and implementing effective marketing strategies, HexagonEC is dedicated to providing unrivaled results tailored to the needs of our clients.
The business world provides unrivaled opportunities and increasing levels of complexity. HexagonEC is committed to ensuring our clients can identify and capitalize on the opportunities while minimizing the impact of the complexities.