PROMOTIONS

Defined as “encouragement of the growth, progress and/or acceptance of a product by a target market segment or prospect base,” promotion is the facet of marketing most likely to be misunderstood outside the marketing department.  Often viewed as little more than discount pricing or an advertising campaign, promotion serves a vital role in marketing – enticing the market to purchase the product.  While this may seem like a simple concept, if not tightly integrated with the other marketing facets, promotions can result in less than spectacular results. 

Consumers are inundated with promotional messages everyday – from “buy one, get one free” to “X% more for the same price” to “free trials” to “games offering prizes for each purchase”.  As the Internet continues to weave itself into the popular consciousness, these multimedia promotional attempts at gaining business proliferate.  Setting one’s company or product apart from the constant deluge of information present today takes a carefully crafted plan and seamless execution – both of which Hexagon^EC can deliver.  By understanding your business and the value offered to the market, Hexagon^EC’s HS³ process is designed to synchronize the six facets of promotions with the ongoing marketing activities.  The results speak for themselves - increased prospects in the sales pipeline, a stronger resonance for the brand, increased revenue and more repeat customers.

Promotions are the extended hand of the brand, in most cases the first impression a company will make on a prospect.  Numerous companies care less about the impression they leave then the pure number of people they can reach.  This results in lower return on impression and a fraction of the revenue generation possible.  Rather than focusing broad spectrum promotions at the population as a whole, market segmentation methodologies allow promotions to be tailored to the specific types of consumers desired, resulting in higher spend per consumer and more repeat business.

Hexagon^EC has identified six facets of promotions which any organization interested in optimizing their sales pipeline and overall customer profitability should consider.  These areas are identified in the mouse over image on the right along with a small sample of the solutions Hexagon^EC offers.  Please contact us for a complete list of solutions or a customized project at: firststep@hexagonec.com