HexagonEC - Selected As Agency of Record for BCF

Hexagon^EC Retained By Recording Artist Retta Yarborough

Market Expansion Achieves Another Milestone

Boulder, CO, USA – February 15th, 2008 – Hexagon^EC, a global marketing services and consulting firm, announced today they have been retained by recording artist Retta Yarborough, “Retta”. In addition to the success of the BCF engagement announced in December, this new relationship signals a significant milestone in market expansion strategies for Hexagon^EC. Designed to complement Hexagon^EC’s success with B-2-B companies, the relationship with Retta has been targeted to leverage Hexagon^EC’s cutting-edge marketing approach and skills to deliver quantifiable returns.

Originally contracted to develop a new identity and logo development, the relationship has been expanded to include development of strategies for increasing fan base and moving her to the next level of recognition and success. An award-winning musician and composer, Retta selected Hexagon^EC to develop web, press and promotion strategies and deliverables in-line with her philosophies and integrity as an artist.

“Hexagon^EC’s approach to my unique challenges has far exceeded my expectations and the materials developed capture the feel of my music in an organic fashion,” said Retta Yarborough. “I expanded the relationship to include the design of my new website, press kit development and marketing plan development because their attention to me as a client and artist has been and continues to be of the highest caliber.”

“Retta is a truly talented composer and song writer. When she approached us for help, we spent the time necessary to ensure we were comfortable with our ability to make her successful. If we had felt it was not a good match, we would have told her; but after several meetings it became apparent that Retta had faith in our abilities and was willing to allow us to be of assistance. I believe it is the beginning of a great relationship and success for Retta,” said Eric Boelts, Principal, Hexagon^EC.

Retta’s new website is scheduled for launch early this summer and is to be followed up with a new CD and performance dates, all supported by the marketing efforts of Hexagon^EC.

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About Hexagon^EC

Hexagon^EC, a global marketing consulting and services firm, based in Boulder, CO, is dedicated to providing Small-to-Medium Businesses (SMBs) with access to the same caliber of marketing resources available to Fortune 500 companies. Founded by a team with nearly 40 years of global, mutli-vertical marketing experience, Hexagon^EC utilizes a proprietary process, HS3, to execute projects based on a six-sided view of marketing. Dedicated to The New Shape of Global Marketing^TM, Hexagon^EC’s model transcends currently accepted and taught marketing models to provide a solution tailored to the 21^st century business environment. For more information about Hexagon^EC, please visit www.hexagonec.com

Hexagon^EC Media Contact
Eric Boelts
Principal
Phone: 303.952.5030 ext. 101
Email: eric.boelts@hexagonec.com